“Alan Sanderfoot has been an integral part of the AVID team, producing articles for national publications for the past four years. During this time, we collaborated on numerous projects that received high acclaim. Alan has the uncanny ability to take a draft and make it polished and easy-to-read, even when dealing with technical concepts. He helped propel my monthly column for a national magazine to number one for two straight years! He is an invaluable partner, and we highly recommend him to anyone seeking expert writing assistance.”

 — Paul Cardis, CEO, AVID Ratings and AvidBuilder.com

“Alan Sanderfoot provided numerous articles for the premier issue of the Extended Living Spaces webzine. His articles were very well written and appealed specifically to our demographic, which helped make the first issue a huge success. I look forward to working with Alan on future issues of our publication.”

— Stacy Nelson, Editor, Extended Living Spaces

“Billiard Retailer is the highly respected must-read that it is because of Alan’s great understanding of business-to-business issues, and because of his creative and insightful approach to the topics relevant to the B2B audience.”

— Mike Panozzo, Publisher, Billiard Retailer, Luby Publishing

“Alan has been a pleasure to work with! He's quick, amazingly knowledgeable, consistent, reliable, and generous. I'd hire him for a project anytime!”

— Mike Ross, Artistic Director, Madison Youth Choirs, Inc.

“Alan's creativity shines in each project he touches. His years in the industry bring a level of expertise that others just don't have. He has always delivered projects on time with great quality. I continue to look to him for help with writing, editing, and design projects.”

— Cathy Yerges, Founder, Peak Profits, LLC

“Sanderfoot & Co. has been a joy to work with. A vital part of our marketing team, Alan Sanderfoot delivers highly creative, innovative, graphic design work, quickly and affordably.  Keeping client needs above all else, Sanderfoot is a great resource to any and all in the need for marketing materials and graphic design services.”

— Tracy Marks-Geib, Executive Director, Madison Youth Choirs, Inc.

“Alan’s home-improvement articles strike just the right note. It’s good advice and practical wisdom, boiled down to action points.”

— Doug Hall, Editor, Deck, Patio & Pool, Meredith Corp.

“I have known Alan since the beginning of his career. I have had the pleasure of supervising him (when he was an editorial intern and I was a senior editor at the same magazine) as well as being supervised by him (when he was editor and hired me to write for his magazine). Alan's dogged enthusiasm for journalism and communications is the same today as it was when I first met him. He takes his role seriously, and is always looking for the most effective and logical solution. If you're looking for talent and integrity, Alan is your man.”

— Julie D. Taylor, Principal, Taylor & Company

“Under Alan’s direction, AQUA became the leading publication in the swimming pool and hot tub industry. He is one of the most creative and energetic people I know, and he has earned the unqualified respect of both the industry and his peers. I’ve always been impressed by Alan’s drive to improve upon what’s already been done and to conceive of new ways to communicate information more effectively to an audience.”

— Brad Zaugg, former National Sales Manager, AQUA, Athletic Business Publications, Inc.,